Monday, September 30, 2013

Blog 7: Sweet Cold War of KFC & Mcdonald's




Sweet Cold War of KFC & Mcdonald's
                        Everyone know KFC and McDonald’s, they both are the most famous of fast food brand. KFC is famous for fried chicken, and MacDonald is famous for french-fries. There is silence war between them. Well, war for this case means business competition. Of course, they are not only having one product, there are lot products among them, and what I would like to present is ice-cream product.


                KFC’ ice-cream and Mcdonald’s have similarity of ice-cream product. There are soft serve ice-cream, Sundae or cone dip which have different called. Both KFC and Mc have ice-cream boot in front of their shop to provide customer dessert preference. There are some different in ice-cream product of KFC and Mcdonald’s. First, soft serve ice-cream, Mcdonald soft serve cone has big one and little one for children, but KFC only have one sizes. Secondly, sundae ice-cream, KFC sundae have ideas of packaging to put sundae in round plastic cup and they always add new flavoe of topping, which is different from MC Sundae with normal cup of Mc Style and basically keep only three main toppings. Third, Mcdonald joined hand with another sweet company to create their product Mcfurry mix with some sweet such as Cookies’n Cream of Oreo or Chocolate M&M. Fourth, the flavor and texture of ice-cream, Mcdonald ice-cream have a strong taste of milk and vanilla, it leave a soft texture in your mouth while KFC ice-cream is lighter and a bit rough texture.


                All in all, KFC and Mcdonald both are basically fast food company, which provide you just more than food, but they are provide you beverage and desserts also. We do not know who will fall first, but we know that this business war will continue.

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