Blog 6: Making "MAGNUM" Boom!

Making Magnum Boom!

     

            For this period of time, there is no one who does not know “MAGNUM”, an ice- cream cover by chocolate, which is very famous among other product from Wall’s. But, there are also people who do not prefer that MAGNUM is their favorite. Some said it does not look different to another ice-cream brand which has the same ice-cream cover with chocolate. Some said, it is too expensive to buy such ice-cream. Well, I was thinking like that in the past too, but I found some reasons why MAGNUM is famous.

            Firstly, the taste of ice-cream, MAGNUM is originally vanilla ice-cream cover with chocolate. Vanilla ice-cream of MAGNUM is made from high class of vanilla with a lot of flavor, the texture of ice-cream is very rich, plus with chocolate good grade from Belgium, when I taste it I could see the different between chocolate of MAGNUM and other ice-cream with chocolate cover. In the past 20 years, it also created new flavor of MAGNUM which are Chocolate truffle, Strawberry, White chocolate, Chocolate brownie and etc. This make more choices for consumer rather than only Classic, and Almond flavor.

            Secondly, Advertisement, you could see MAGNUM on TV, Magazines or internet. MAGNUM these days comes together with famous people, such as stars or idol. When you see them through those media, you would feel like you want to eat the same thing. Moreover, I saw a lot of people bought MAGNUM, took pictures, and posted on their social media, this is a free advertisement which main company no need to pay. As you knew that internet and social media is a great symbol of globalization, what you show today, everyone in the world would know.

            Thirdly, new idea of selling, MAGNUM CAFÉ is a good example to show you a new way to eat MAGNUM. MAGNUM CAFÉ has a concept of using MAGNUM as one of the ingredient to create food. People would see MAGNUM is more than just a dessert. It could be your appetizer or main dish. MAGNUM CAFÉ also provided you to create your own MAGNUM with a lot of topping, similar to concept of finished two things left one thing to customer to create their own taste.

            Conclusion, these 3 are the main reasons why MAGNUM is popular. To prove what I explain would be your consideration, that you would agree or not. Please enjoy your favorite ice-cream!!